Specialisation

I read an excellent book some years back, Specialization & Trade by Arnold King that reframed the basic economic principles around those to factors, and the ladder of progress they created. It’s a compelling argument that I (think!) I’ve largely internalised, but in terms of a practical experience, I continually underestimate the power and effectiveness of proper specialisation. 

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Brand

A good brand can increase the value of a product. Aswath Damosaran I recall used the example of Coca Cola’s margins being significantly higher  than that of a Canadian soft drinks producer as being driven by the power of the brand. Companies invest significant time and money in their brand, even well outside of FMCG, because of the sustainable, defensible advantage that comes with a strong brand. 

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Burnout

Radical Markets (well worth a read if you haven’t had a chance) offers some unusual ways market dynamics can be introduced to some traditionally very un-marketlike domains. One example is taxes and work: self assessed rates of the value of one’s labor, taxation against that assessment, balanced with a requirement to perform the work for the stated price. There are many practical concerns with this, but it poses an interesting thought experiment!

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Do all roads lead to the enterprise?

One of the big questions when building a developer product is what type or size of company to go after, with a particular question mark around large companies. Is targeting enterprise inevitable? A lot of products start for individual developers, small teams, and the long tail.

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